Passeggiata

This definition from reidsguides.com:

"The evening passeggiata stroll on Via del Corso is Rome's quintessential see-and-be-seen event"

"Italians had a tendency to elevate every element of daily life into an art form, from the clothes they wear (Ferragamo, Fendi, Gucci, Armani) to meals they cook.

Think about it: in Italy, the very accoutrements of daily like are forms of art, from tea kettles (Alessia, Bialetti, Langostina) and automobiles (Ferrari, Alfa Romeo, Maserati, Lambourghini, Ducati) to movies (Fellini, anyone?).

Heck, until primadonnas like Michelangelo happened along to change things, even the decorating of walls and painting of pictures was widely considered to be a common laborer's task.

So leave it to the Italians to turn their daily, pre-drinner stroll into the premier social event of each day. During the evening passeggiata ("little walk") between 5 and 7pm, half the city turns out in their best clothes to see and be seen—but mostly to be seen fare la bella figura, ("cutting a beautiful figure").

Via del Corso is ground zero for Rome's most fashionable passeggiata evening stroll, awash with citizens, men and women alike, linked arm-in-arm (or, these days, arm-in-one-arm, the other arm crooked to hold a cellphone to the ear).

Passeggiata is a babble of lively conversation as everyone window shops their way up and down the street, everyone checking out everyone else (and even more crucially, being checked out), bumping into friends and acquaintances, and perhaps make impromptu plans to head off to dinner together.

Just because there's probably no one you know to bump into (or the fact that you left your Armani suit or Prada dress at home) doesn't mean you shouldn't get right out there and join the throng. It is perhaps the most Italian part of any day in Italy, and if nothing else the walk will help you work up a hearty appetite for dinner."